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tv   The Communicators  CSPAN  June 11, 2012 8:00pm-8:30pm EDT

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workable, even if it struck down, maybe tax incentives for people to stay on insurance. ..
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joining us on the communicators is the president of espn co-chairman of disney entertainment john skipper. how do people watch espn? >> most people prefer to watch it in their living room on the big hd said that we are making sure that it's available as a computer or mobile device and ipad and iphone in the andrew lloyd device they can watch it anywhere they want. we hope they will watch it relentlessly. one thing we do know is they watch it live, 4% of our viewership is live, which i think is among the things that makes it stand out in today's market is unique product. you have to watch it live for and we are trying to facilitate watching it anywhere. >> how do you facilitate that how do you get that everywhere?
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>> among the most important parties right now is the application which is our version of of syndicated television, so assuming you have a television discussion, you can authenticate on whatever device you want to watch, and the quality is spectacular. you can sit outside and wander off into the words coming you can be at a dinner party, at a wedding and coming you know, look down at your device and watch your favorite game. estimate is that all done by apps? >> it is a process. >> is there a revenue stream involved? >> the most important revenue stream for us or the fees we get paid by distributors for the value that we create for them. this prolonged that and expands that relationship, so that's the most important revenue application. we do run a separate stream of
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commercial and to each different device so that we can isolate and own the computers and commercials on mobile devices and since they are upwardly mobile, no pun intended, mostly young males, so we do think that the financial position is very attractive as well. >> we are here the cable show and one of the issues is dish network's new hopper. is that something you're worried about that you can skip the commercials? >> from a walt disney perspective where on the abc network you can't do the shows without of revenue from the advertising. the concerns are a facility, facilitating technology allows you to use it to commercials. from the espn point of view, you heard me say before 99.4% of the viewing is life so it is
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inconsequential to espn. again, i've got different levels of concern for different networks but from the espn point of view it makes it more valuable. >> most of the folks we talked to here on the communicators on c-span or policy makers or politicians. people worried about regulation. how much time in your business to use spend worrying about washington or thinking about regulations? >> i've been in this job just about five months. we are very well served at espn by the washington office, but i have become engaged in the process. i'm going down next tuesday to meet the new commissioners. they served us well. we have good relationships to be involved in them and the key members in the house and the
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senate where the issues of communication are managed. >> what is your background? >> my background is a book and magazine publishing. i grew up in north carolina. i may literature major in columbia university. i got in the magazine publishing business, move to walt disney to work in books and magazines, moved to espn to start espn magazine, so that was the sort of transition over to espn. i managed their internet and digital businesses and the last five years i ran the contant division of yes p.m. and had the good fortune to be in what is one of the better jobs of our time managing espn. >> mr. skipper, i read a statistic that the cable show that 90% of viewing is still done in a living room, big hdtv.
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why are we spending so much time and attention looking at other devices and other ways to watch television? >> well, in our case we have always been well served by the mantra of serving the fan. so while the audience may be somewhat cutting edge it is probably indicative of the future transit. it's going to happen. you're always going to be in your living room. it's particularly acute in its sports and you want to watch whether you are in your living room or not but my guess a visit is a little more than 2% of sports. we did the world cup and 2010 and we made the network available across computers, mobile devices and a few other the on the hd said. so the force is the leading edge of this and so for us it is pretty clear why we would be interested in doing it. i think other forms of entertainment will not be at the
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leading edge but will matter to them eventually. so it is a way to continue your business. you do not want to be flanked by forms of entertainment which are watched on different streams and environments. we produce the best in the world on television in terms of entertainment. we just want to extend the opportunity to view it. >> what about the growth in the spanish-language? >> it's been a priority for us. we have lost a series of platforms under the. we obviously understand the democracy of the country and where it's going with a rapid rise of the hispanic population. we want to be the home for those fans come hispanic fans are sports fans so we are increasingly concentrated on the sports that matter to them having his benet talent on the air serving in the english language in spanish.
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the most attention was around espn from am/fm is to launch espn on the a.m. signals so it's a big priority for us. we understand we need to serve those fans. >> social media, how do they use the social media and are you finding it to be effective whether it is the tweed or facebook. sports are inherently social. people are tweeting about games their watching and they are liking facebook and including in the wall comments about games. as we try to work with facebook and twitter and we ran the first wife content where he could watch games on espn three on facebook with the second most retweeted at espn's we are
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pretty engaged with those guys. i will have a tour in the second week of virginia when we are going around meeting to make sure we are helping serve their needs and that we are sort of working as partners. stan nicu said you are going to meet with the new commissioners. what are you going to talk to them about? >> going to provide them with our point of view on where things stand on where they are coming from and what their concerns are and what their issues might be so we can have a good dialogue about what we do. commissioner genachowski has been engaged with us before the commission is important to us. we want to make sure we understand their point of view and vice versa. >> finally if you would get a snapshot of espn employees revenue etc. it's about a 33 year old company based in bristol connecticut about 7,000
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employees and over the course of the 32, 33 years lots of great work by lots of people that established espn that's clearly the pre-eminence sports media brand in the company estivate distinguished by the variety. we have 24/7 television networks of broadband television networks, digital platforms of d'aspin.com, mobile platforms with mobile espn coming and we want to sort of reach out where they are and we pick up from the old media to the new media would be print for the magazine, espn radio, espn on abc broadcast television all the way to the additional locations we want to serve across all platforms so this kind of a distinguishing characteristics do you consider yourself cable television? >> it's the core of what we did and we will always remember that
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is kind of got us here. we want to consume sports on other platforms that we were there as well. but there's no doubt that that is the core of our business. >> this is the communicators on c-span and we've been talking with the president of espn, john skipper. >> now the communicators we are joined by john king chief political correspondent for cnn the host of john king usa. how has your job changed since the last presidential election? >> in one way i could say my job is exactly the same. i report the campaigns and the news like cover the big issues in the country. however, because of technological changes how we do that is changing. and not only how it changes up, but how they do that if you will. if you look at what the obama campaign is doing and what the two parties are doing you've got a state level and find the
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innovation out there and the bigger campaign's copy them, so the technology explosion. now i have a silly thing called the magic wall and it's wired to the date, why it to every database in the country. so, i want to give consensus information what is the population here in that state opposed to that state and i've been the same thing i've done for 30 years but it's very different. >> talk a little bit about that magic ball. who developed that and how long has it been around? are we going to see something new on the magic wall in 2012? >> we are going to do something new in 2012 because of an access speed, this be far faster you can get more information, computers handle more data. we've become stronger to segregate and decide what we want and how to integrate certain things with its demographic turnout past elections with current status and you can do more studying and fair and objective projections
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based on the facts and not opinions. it's amazing technology originally developed by the computer science genius but the first commercial client was the pentagon, the cia developed first from of to use and my old boss was at an event like this in a military convention, not a cable industry where people in the defense industry go looking for new tanks and new bombs and weapons and guess what, new radios and tv screens and ways to communicate the user that the cia imagine the rita bender login compound the of the map of the compound here and have the life feet of the special operations going in so if they have to change the plan if the helicopter crashes to have to figure out can get all those guys out they can do it in real time on this matter and this board they can use to make things around, so my boss fought with a minute. i can do some business with that in the political sphere and it is a fascinating instance.
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i always joke some people think it is a toy pity if you use it as a toy you're making a mistake. technology can be fun that's why we have games but it's a great tool. our job is to get people information and to make it approachable. so if you try to talk about the electoral college and white versus black versus latino and male versus one in a population of the state if you are talking about that it's one thing if you can say come with me and take them to a state and they watch the results come in and hillary clinton was just winning but now barack obama is ahead if you take them there it takes them through the technology which makes them feel closer to read part of our job is to interact with consumers. >> is that the first thing they bring up? >> i always joke and i am told a boy. some of it is funny but a lot of it is actually the way i was skeptical number one that i was to learn the technology i was
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sent by nature a great innovative technical guy i wasn't good enough to communicate on television but in 2008 he would run into people and they would say thank you for explaining that to me or that's where i live. you said this is the swing county in colorado. that's where i live and the people questions were asking me were smart to database or demographic base questions. but this is working. people were actually feel closer to the information. as mekouar barack obama and mitt romney using technology today for their campaigns and social media etc? is it in some ways the same and other ways the greater advantage of the campaign of having a democratic primary challenge? >> their spending about a million dollars a month on polling that studies the american people using for gispert technology then they come by and all that data and they take the polling data and they know where they bought everything about you they have
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the credit card data they know where you live and have your registration. anything public available both campaigns have so they built this database and they decide how can we move you, you are an independent voter. how can we get to you and so if you took ten people in this room and logged on to the san website if that was their laptop meaning it is identifiable to where they are going they will get different apps depending on who they are they would see a different barack obama had for the denver post website because the campaigns are not good. if you have an ip address the target you based on your demographics. in social media it used to be they had to do everything through free media, come on c-span,, cnn, do a news event that had coverage on the nightly news. now they do some of that but they are less reliant on that which is why sometimes they push us back.
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they don't want us to ask the questions they want to be able to send a video where mitt romney sends a tweed or a video link and you get it that way. they prefer they call us the filter sometimes they call us the barrier. it allows them to do that in ways we have to acknowledge they can communicate with a large number of people without the news media in a way they couldn't two years ago or five years ago. >> i would say they are not that far behind. they have the capability of republicans they learn from each other every time. it's fascinating in the sense howard dean of and he raised that money on the internet you can do politics on the internet to the campaign to get to a next level and said we are going to organize. we will have town halls and reach out and touch people. then we are going to turn the now that we too and republicans have quickly come in and study this. they haven't been as innovative
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for us to see because the democrats won the last campaign so you say well the democrats are doing it better. the republicans have the same technology they haven't proven yet that they can use a gas but they are working in terms of election dynamics reaching out to people and organizing and the republican national committee integrated in the romney campaign they know what they are doing now we have to see if they can deliver. some are these lessons being learned down the line to risks are better than others obviously. we tend to overgeneralize saying they are more open to technological lead advances the other candidates but if you go back to the last campaign chuck grassley had one of the memorable ads in all the senator from iowa that opened with two senior citizens sitting around the table a year that he has twitter and she's thinking that some kind of disease or something and it's very funny and its humor that brings you to
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social media. one of the most fascinating things to me is when you see the ipod, the ipad and technology you think younger people are going to love this. this is the senior center anywhere in america. >> older voters the are the most reliable voters are now much more technologically savvy than they were ten years ago. why? the only way to talk to their grandchildren. they don't take telephone calls. maybe they don't have a land line at home and so by force of nature what's most important in your life talking to my grandchildren, they've become technologically savvy. to think of this for any campaign it's wrong if you go of the country is a different campaigns are better at the one from each other very quickly get a competitive business. >> utter, facebook, google, old school in a sense. they've been around for a couple of years. >> are you keeping your eye on
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it? >> all of those. aggregation. you say they are new but they are using them in different ways. i think that even facebook, the campaign for the facebook pages, what i watch for is the image because of a demographic and organizing that is what fascinates me is how do you turn people out so how are they communicating in spanish language of the communicating in the spanish language in the west different than the east, hauer they communicating to older voters? is mitt romney's message on medicare different in his social media and communications with them? that's what i look for and it doesn't mean it's inconsistent or he's saying one thing to some people when you emphasize. sometimes you might catch any campaign and say wait a minute but sometimes what you emphasize a study that because of the demographics and the turnout and people use technology to do that. but it's the same thing. we talk about these new innovations. what are they about? in the old days you are a union
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boss or your pastor or social club person calls you up or knocks on your door and asks you to get into a van to take you out to vote. now they may text or call. it's the same thing done in a new way that it's faster and it's more efficient. you walk into a campaign office and 30 volunteers lined up the tables styling the old-fashioned way. they are quiet and you think this campaign has no energy and then you realize everybody showed up this morning to get yourself on and they are doing this at home. they give them a list or website to log on to they do that at home. whether it is a congressional candidate stop in and see how are they using new technology what is essentially the oldest school toole and elections
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getting people motivated to vote. >> to telecommunications issue moved the cybersecurity? do people care? >> yes. look at the ron paul campaign. she hasn't proven that. but when you show up at the rallies all those young people show up because they want to legalize marijuana. maybe some of them do to keep the government out of this, no question. there's no question and that is a generational divide i think largely because younger people i have two teenagers. they've been doing this all their life. they have something in their hand with there is a video game module or their phone, however they are communicating that in matters to them because it's been their life. absolutely. have they reached a critical mass? the government role is going to decide the big brother is it the
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concern, you bet it is. >> we've been talking here on the communicators of chief political correspondent thank you. >> now on the communicators we want to introduce you to the senior vice president at cox communications and that he's the senior vice president of business. what is it that you do that cox communication? >> i have overall responsibility which is the communications storm of cox communications. our core business is providing to the commission services to small businesses. we have had significant pros over the last several years with $1.2 billion revenue stream just in terms of the frame of reference with the communications, cox communications is a $9 billion overall enterprise. over 1.2 billion of the 9 billion. it's an important point we've had significant growth in our business with a significant part
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of the overall. estimate kill industry -- that is what cox business is all about and the way that cox communications determines how the diversify our business to find more markets to go in and we were the first to move into the commercial space we've been at this a long time we've been at this business for almost 20 years. we began doing business in virginia office 20 years ago. a really smart person had a good idea that said okay. we are building infrastructure to serve the neighborhood and home and it was about the time high-speed internet became an important element of a consumer experience but a business a long way building the infrastructure to get the homes and neighborhoods blighted we kill off some of this infrastructure.
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why don't we make a little bit money off of the side. >> so about 12 years ago we stood up as a line of business, 12 years ago we were less than $100 million in revenue, as we have gone from 100 million to 1.2 billion if we look into the future by the year 2016 we are on track to be 2 billion-dollar business. >> where did you find that growth? what was the product that was so enticing? >> the products posted a voice-over ip platforms high-speed internet access where we began our business as an important part of our business the video services have been an important part of our house well. but what we are doing is to build market carriers taking small customers away from the competition. we are very focused on small business. as a matter of fact this week is the small business appreciation week with a cable shall you're in chicago in boston.
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but we are very focused on the low end of the small market place. there's 85% of our customers are companies that have 19 or fewer employees. so if we live in this market we have local people in local markets that do things for these customers that they tell you that the competition doesn't come and again as we talked about if we build the bundle it really resonates within the small business market. >> so you are using the bundle? >> yes. >> of people responsive to that? >> yes, they've been responsive to more choice and what we provide is a competitive landscape in the commercial business marketplace. >> are you finding that when you offered in the bundle that is that include wireline services? >> traditional bundled with a high-speed internet platform internet bundled with the voice manager voice over ip telecom as
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well as business video when you sit in the waiting room with channel content that is our product component. >> are they all regulated at different levels? >> there are different regulatory aspects particularly around video. a lot of that regulatory policy by the video franchise. >> what is some of the new technology that you are -- besides the business video is high-tech being offered? >> another part of our business we haven't talked about that's where we provide telecommunications services to other carriers to pay the driver that grows over the last several years they are exoring the alternative and emerging technologies in that space which has wi-fi of loads with large
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carriers he put them on the wi-fi rendered public yesterday we are looking at wi-fi and looking at things like the technology which is smaller technology. we are looking at distributed systems, so on the wholesale we are looking at those emerging products and technologies. on the commercial side of the business we are exploring with the earnest how we move from being a pure telecom provider to more of a managed communications service provider. so what we are looking at is services which we are doing now. the voice-over ip platform and the road map of portfolio we intend to move down the road delivering applications for the customers that think that is the surface infrastructure technology. >> is the spectrum an issue that you worry about? is spectrum an issue that you worry about? >> not in the commercial side. what i'm worried about on my
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side is how we can build a market strategies to continue to gain market share. >> very quickly give us a snapshot of the cox communications. how many employees, how many markets? >> we are in 18 markets around the country right on top of the presidential footprint, so it is in 18 markets around the country. we are 9 billion-dollar business and have a local employee just like the commercial status i mentioned earlier we had the same local presence in the markets we did business in. we are very involved and engaged in the community and we can draft behind. we have the credibility and good will when the markets to do business, so it's very easy for us to position ourselves to communications alternative space. sara marta fonseca in th

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